Joseph Schmidt

During World War 2, my paternal grandfather served in the Army at various posts around the globe.  My maternal grandfather served in the Air Force and the Air Force reserves.  Both my grandfathers gave my family a legacy of working with integrity, embracing challenges, and always looking out for those around us.  I watched as my parents lived out these values and passed them on to my siblings and myself.

These same values motivated me to start my financial planning business.  I love helping veterans start their second careers, helping widows get their accounts in order, and helping grandparents gracefully enter retirement.  I truly enjoy figuring out technical problems for clients and empowering them to live the lives they love.  Through financial planning, I want to help you devote your time and energy to the purposes and people you value and love.

Three quick facts about Sunrise Personal Finance:

1. Fee-only and fiduciary:  I do not accept any commissions.  As a fiduciary, I am bound to act in your best interest.
2. No Asset Minimum:  I do not require any minimum net worth, because I want to make quality financial advice available to people in any stage of life.
3. Dedicated Attention:  I only accept a maximum of three new ongoing clients per month, because I want to make sure you receive the dedicated attention you deserve.

Also, while I am based in Forest, Virginia, I typically serve clients virtually.

Here are a few of the topics we may cover together:

1. Tax strategies
2. Investments
3. Retirement projections
4. Spending and saving review
5. College funding strategies
6. Insurance analysis
7. Estate planning

Similar to watching a sunrise, I want you to feel peace in the present moment and eager for what the future holds.  

Schedule a Call!

Designations, Certifications & Licenses

• CFP – CERTIFIED FINANCIAL PLANNER™

SUNRISE PERSONAL FINANCE, LLC (“SPF”) is a registered investment advisor offering advisory services in the State(s) of Virginia and in other jurisdictions where exempted. Registration does not imply a certain level of skill or training. The presence of this website on the Internet shall not be directly or indirectly interpreted as a solicitation of investment advisory services to persons of another jurisdiction unless otherwise permitted by statute. Follow-up or individualized responses to consumers in a particular state by SPF in the rendering of personalized investment advice for compensation shall not be made without our first complying with jurisdiction requirements or pursuant an applicable state exemption. All written content on this site is for information purposes only. Opinions expressed herein are solely those of SPF, unless otherwise specifically cited. Material presented is believed to be from reliable sources and no representations are made by our firm as to other parties’ informational accuracy or completeness. All information or ideas provided should be discussed in detail with an advisor, accountant or legal counsel prior to implementation. SPF will provide all prospective clients with a copy of our current Form ADV, Part 2A (“Disclosure Brochure”) and the Brochure Supplement for each advisory person supporting a particular client. You may obtain a copy of these disclosures on the SEC website, or you may contact us to request a free copy via pdf.