With more than 36 years of experience in the financial services industry, Jay Peterson has dedicated his career to helping individuals, families, and businesses protect what matters most. As Founder and President of Diversified Financial Group, Jay offers clients in Minnesota, Wisconsin, and Arizona clear, unbiased guidance in Health Insurance, Medicare Supplements, Life Insurance, and Long-Term Care planning.
Jay’s independent approach allows him to work with leading national insurance companies to find the right solutions for each client’s unique needs. He is also a proud representative of MNsure, Minnesota’s State Health Care Exchange, giving clients greater access to quality, affordable coverage.
Known for his professional yet educational style, Jay takes the time to ensure clients fully understand their options so they can make confident decisions about their financial future. His decades of leadership in the insurance industry and commitment to building lasting relationships have earned him the trust and loyalty of those he serves.
Whether you’re planning for retirement, reviewing your Medicare coverage, or seeking comprehensive protection for your family, Jay is here to provide the expertise, guidance, and personal attention you deserve.
We Can Help With
- Health Insurance
- Affordable Care Act
- Medicare Plans
- Medicare Supplements
- Prescription Drug Plans
- Life Insurance
- Dental Insurance
- Vision Insurance
- Family Insurance
- Final Expense Insurance
- Disability Insurance
- Long Term Care Insurance
- Supplemental Insurance
- Hospital Indemnity Insurance
- Critical Illness Insurance
- Medical Insurance
- Travel Insurance
- And More!



