George Herrera is a Registered Representative and Insurance Agent serving individuals, families, business owners, veterans, and service members throughout Auburn and the greater Puget Sound region. Since 2014, he has helped clients better understand their options involving life insurance, long-term care, investments, and annuities so they can make informed decisions about their financial futures.

As a United States Marine Corps veteran, George brings discipline, leadership, attention to detail, and a strong commitment to service to every client relationship. He begins by listening carefully and learning what matters most to each client. Through education, clear explanations, and personal attention from both George and his team, he helps clients evaluate their options and develop strategies that reflect their needs, priorities, and long-term goals.

Whether he is helping a family protect its income, assisting a veteran through a major transition, supporting a business owner, or helping someone prepare for retirement, George strives to provide guidance clients can understand and confidence in the path ahead.

Call George today at 858-762-2525 to start a conversation about your goals and the steps you can take to protect what matters most.

Se habla español.

Products and Services Include:

  • Financial Planning
  • Life Insurance
  • Retirement Income Planning
  • Wealth Management
  • Financial Advisory Services
  • Long-Term Care Insurance
  • Income Annuities
  • Disability Income Protection
  • College Funding Strategies
  • Legacy Planning & More

GEORGE HERRERA — CA Insurance License #0K56891 — Not licensed to sell in all jurisdictions. – George Herrera is an Agent of New York Life Insurance Company and a Financial Services Professional for NYLIFE Securities LLC, a New York Life Company and member of FINRA/SIPC. NYLIFE Securities LLC is a licensed insurance agency. For more information about NYLIFE Securities LLC and its investment professionals, visit BrokerCheck. Neither New York Life Insurance Company nor its agents provide tax, legal, or accounting advice. Please consult your own tax, legal, or accounting professionals before making any decisions. © 2026 New York Life Insurance Company, New York, NY. All Rights Reserved.

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Additional Details

  • Do You Offer Military Discounts:Yes